When I heard about Toms' new coffee line this week, and let me stress “heard about,” I thought to myself how the charity business model is really interesting and effective.
I saw an interesting article via Digg today that featured 28 Cringe-Worthy advertisements featuring celebrity spokespeople advocating on behalf of a brands including Smirnoff, the
Owning a brand and carving out a unique space for potential customers and clients to find you in the saturated media environment in which we live is critical. As we all know, it is much easier said than done.
