My Work
Microsite Development
Goals of the project
- Provide a way for potential customers to understand our digital textbook offering without needing to directly hear from our sales department
- Create a remarkable, memorable experience for potential customers with the concept of the digital textbook
Implementation
- Designed specifications and reviewed with internal stakeholders before development
- Identified "buy/build" opportunities to leverage existing technologies to speed development time and incorporate cutting-edge web experiences: live chat with customer support, interactive timeline, web forms
- Oversaw design and branding with graphic designer
- Coded the HTML and CSS to implement
Explore the microsite yourself
SEO for LiveSafeMobile.com leads to 1st-page on Google
Goals of the project
- Make it easy for people interested in campus safety technology to find LiveSafe first
Implementation
- Created content plan aligned to sales and product goals
- Wrote content to provide value to internet researcher including video content and whitepapers
- Oversaw design, writing, and development
- Selected WordPress plugins to aid in execution of SEO strategy
Email Newsletter Design
Goals of the project
- Redesign the template for the Discovery Education newsletter to implement best practices
- Operationalize monthly communication to normalize internal and external expectations
Implementation
- Streamlined sections of newsletter based on customer survey results
- Integrated social media sharing within the newsletter
- Focused on visual story-telling to enhance text-based information
Explore an edition of the newsletter
Live Production
Goals of the project
- Provide viewers access high-quality live events via the internet including virtual field trips for students and thought-leadership events for industry leaders and policy makers
- Demonstrate the Discovery brand to viewers
Implementation
- Source crews and identify technologies that balance high-production value with cost
- Build microsites to register attendees and host live events. Explore my past events.
- Create replicable processes to ensure high-quality events with short notices
- Liased with high-profile partners like the White House, the New York Stock Exchange, the Smithsonian National Zoo
View an archive of a live event
Storytelling through video production and editing
Goals of the project
- Provide a video to partners to encourage students to download the LiveSafe mobile app.
- Use humor to break through traditional "safety" videos
- Make the video reusable creating an editable/customizable section of the story
Implementation
- Shot video on DSLR with 28mm lens
- Edited with Adobe Premiere Pro