word-of-mouth marketing

“19 out of 20 ain’t bad.” Make it easier on your sales professionals by investing in your customers

happy customer

Managing the sales cycle and predicting when deals will close has always been, and will always be tough. Sales professionals fundamentally spend their entire day trying to get people to do something they probably would not have done otherwise and that is spend money on your service.

Toms Bedding Will Keep You Warm

Toms coffee business model

When I heard about Toms' new coffee line this week, and let me stress “heard about,” I thought to myself how the charity business model is really interesting and effective.

Being Unique and “Owning It” Breaks Through the Clutter

Owning a brand and carving out a unique space for potential customers and clients to find you in the saturated media environment in which we live is critical. As we all know, it is much easier said than done.

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