digital marketing

Communicating with plain language is key to building trust

bayshore services website after redesign

Our world is filled with cloud-based, platform-centric, disruptive jargon that is primarily used to impress prospective clients, customers, and partners with an organization’s understanding of current trends and technologies.

1 step is better than 2

KISS

I was at an event recently intended to encourage people to install the LiveSafe app on either their iPhone or Android devices.

Gary Busey Evokes the Benefits and not the Features

I was struck with how well Amazon hammered home the benefits of their new Fire TV product and stayed away from falling in to the trap of tech specs and features for which the consumer electronic industry is known.

Being Unique and “Owning It” Breaks Through the Clutter

Owning a brand and carving out a unique space for potential customers and clients to find you in the saturated media environment in which we live is critical. As we all know, it is much easier said than done.

Timing is Everything. What TurboTax Is Doing Right

TurboTax Screenshot

Intuit always does a great job of understanding customer's and their purchasing habits. Combined with the big data prowess of Amazon, I was pleasantly reminded of what successful marketers should be doing.

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