My Experiences

Eren KoontWork Experience

Vice President of Marketing and Customer Experience, LiveSafe, 2014-2016

  • Served as the head of marketing and customer experience for LiveSafe, providing leadership, direction, and support for the sales and marketing strategy which led to 3x growth in revenue and 100% retention of SaaS customers.
  • Responsible for customer success and account management through successful partner adoption and implementation of LiveSafe SaaS platform by crafting systems to provide professional development, service manuals, training videos, and on-going communication with partners.
  • Hired and coached a team of Engagement Partners (Account Executives) to provide enterprise-class customer service by being thought-partners for customers.
  • Led acquisition-marketing efforts including digital, event, and content/SEO marketing to drive inbound interest in LiveSafe mobile safety technology driving hundreds of inbound leads per year through SalesForce integration with LiveSafeMobile.com.
  • Enhanced LiveSafe's thought-leadership position by garnering hundreds of positive press hits in outlets including the Washington Post, Forbes.com, Real Simple, CNN, and the L.A. Times for both LiveSafe and partner institutions.
  • Built a world-class brand by creating a consistent and strong voice for the organization, fostering strong relationships with partner institutions, and by being on the forefront of marketing strategies and methods.
  • Drove LiveSafe mobile app installations (iOS and Android) via partner marketing plans, social media campaigns, and press.
  • Responsible for the LiveSafe marketing plan including the research, strategies, systems, tactics, and resources necessary to achieve aggressive growth goals.

Director of Marketing, Discovery Communications, 2009-2014

  • Led marketing team supporting sales strategies generating $120 million of revenue and double-digit growth during the past five years through national and regional integrated marketing campaigns.
  • Developed and steward Discovery Education positioning and branding through integrated marketing plans: manage 1 million subscriber email marketing program, microsites, custom video, promotional on-air commercials.
  • Directed strategic direction for DiscoveryEducation.com. Created vision for customer-centric redesign of DiscoveryEducation.com: identified business goals and metrics, wrote functionality specification, and created content, optimized SEO. Developed new webpage templates and microsites.
  • Plannned conferences and events. Oversaw the Discovery Education Sneak Peek and Future@Now events that engaged hundreds of buyers who collectively manage billions of dollars.
  • Launched multiple campaigns with creative consultants: identify market segments, develop themes, write creative briefs, delegate projects, and oversee branding and creative process. Completed over 300 projects supporting diverse lines of business.
  • Trained and supported sales team to ensure consistent delivery of Discovery Education messaging. Conceptualized and executed online sales tools repository to streamline communication.
  • Managed marketing team; responsible for $1,000,000 marketing budget and facilitate career growth of direct reports.
  • Optimized RFP/RFQ process through the creation and maintenance of standard language and interactive proposal templates leading millions of dollars of incremental revenue.
  • Designed innovative marketing programs. Produced live events engaging over 300,000 students and 22 million impressions: Live from the New York Stock Exchange, A Discussion on Osama bin Laden.
  • Engaged customers through Facebook and Twitter. Inspired over 60 customer produced videos through Bust-a-Myth Facebook contest, drove over 2 million impressions through Teacher Appreciation Week campaign.

Marketing Manager, Discovery Communications, 2006-2009

  • Built e-mail marketing program. Developed strategy, wrote and edited monthly e-newsletter to 1 million subscribers, managed campaigns driving demand for Discovery products, and analyzed campaign results.
  • Increased division professionalism and perceived value leading to 30% increase in price without loss of customers.
  • Integrated two acquired company's brands into cohesive Discovery Education brand architecture: ensured graphical consistency across all marketing assets, created consistent messaging, trained acquired company's staff.
  • Negotiated e-mail vendor contract service and price saving Discovery 35% compared to other business units.

Product Marketing Manager, Texas Instruments, Inc., 2001-2006

  • Facilitated cross-functional teams comprised of marketing, customer care, sales, e-commerce, and product line management to ensure availability of products and information to retail customers: communicated user benefits, created FAQs, and conducted internal training.
  • Managed multi-million dollar strategic alliances to launch software bundled with millions of handheld computers.
  • Defined future product roadmaps through market assessment and evaluation of potential projects’ impact to TI profit; utilized demographics and market trends to create market share, penetration, and revenue projections.

Market Development Manager, Texas Instruments, Inc., 1998-2001

  • Drove new marketing programs to increase overall sales of products and services: initiated e-mail program, increased active customer database from 5,000 to 20,000 customers.
  • Developed market collateral quarterly, developed 4 print ads/year, and wrote approximately 30 e-mail newsletters.

Regional Market Manager, Texas Instruments, Inc., 1997-1998

  • Created demand for TI products and services in southwest United States through presentations, campus fairs, and workshops; won $300,000 deal at Arizona State University.

Education

Robert H. Smith School of Business, University of Maryland, MBA, 2006

Haverford College, Bachelor of Arts in History, 1997
Language Immersion program in Spain; Anthropology Study in Cameroon

Computer and Language Experience    

  • Proficient in Windows & Mac & Linux, Microsoft Office Suite & Access, Adobe Creative Cloud, Adobe Premiere Pro, Final Cut Pro, ExactTarget email software, Drupal CMS, WordPress CMS, Google analytics, SEO, Hootsuite software, Flowdock, SalesForce, HTML/CSS;
  • Proficient in Spanish

Examples of Work

Other Experience

  • Invited to participate in Marriott strategy sessions that influenced future investments in hotel properties.
  • Won 2011 Discovery Communications Hendricks Award. Participated on a team which launched a new initiative critical to the future success of the organization.
  • Volunteer web developer for themichaelbottefoundation.org. Organize hosting, building, and maintenance of the Michael Botte Foundation website.
  • Volunteer and teach a cooking class for middle school students at Purple Feet Foundation summer camp.